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    Our mission for healthy, colorful hair

    Arctic Fox Hair Color is long-lasting direct dye that is DIY-friendly and conditioning with a delicious grape scent. AF products are contrived of all-natural ingredients that contain no drying alcohols, PPDs, or harsh chemicals. After two years of dedicated research and development, a highly-pigmented color formula was created and designed to bleed less and prevent staining. All colors will fade, but not all fade equally. AF is formulated to fade within the original color spectrum, so as the color lightens, the shades will continue to be the gorgeous tones that you wanted. This also means that creating lighter tones and pastels with our diluter, Arctic Mist, is much easier and more accurate than ever before. AF hair care products are also vegan and cruelty-free, as well as contain zero harsh chemicals and are made with your hair's health in mind. Read AF's full story here.

    A round icon that says 100% Vegan and pictures a soy leaf A round icon that says Cruelty Free and pictures a rabbit gazing at the viewer through long eyelashes, a coquettish heart floating beside her head A round icon that says No harsh chemicals and pictures three molecules, ammonia, sulfate, and phthalate A round icon that says Long Lasting and pictures a calendar with the first page flipping up slightly A round icon that says Conditioning and pictures a droplet surrounded by bubbles A round icon that says Made in California and pictures the state of California with a star over Arctic Fox's headquarters in Southern California.

    Our mission for compassionate action

    It is Arctic Fox’s mission to provide the world with a variety of high-quality hair color and care products that can be used as tools for self-expression. AF believes everyone has a unique voice and should have the opportunity to define who they are. Through open and engaged dialogue, it strives to create an accepting and supportive space for people to share their creative looks and inspire one another. AF will always be a catalyst for standing out, inclusivity, equality, and love. A parallelling component of its mission is to provide help for those without a voice: animals in need. AF’s products are and always will be 100% vegan and cruelty-free. The company actively assists in preventing cruelty towards animals and educating the public on how they can get involved.


    In addition to making lush color and natural hair care products, we donate 15% of our profits to prevent animal cruelty. The AF team also visits rescue organizations in person to contribute supplies and give love to the animals in rehabilitation. Your purchases and loyalty have allowed Arctic Fox to support several different charities. Some of the past recipients of company donations include the following:

    Read about the organizations we donate to here.

    Thank you for supporting us! Xoxo, AF