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    Arctic Fox Hair Color was founded in 2013. The founders of Arctic Fox struggled with the shortcomings of other hair colors and decided to make major changes to the previously accepted norm and set out to create the best semi-permanent hair colors available

    Arctic Fox's research team dedicated two years of research and development before building a beautiful line of prismatic shades that is formulated with all-natural ingredients and zero harsh chemicals. They committed to only producing vegan and cruelty-free products, and to make self-love, self-expression, and giving back to animals the forefront of their mission. The support from like-minded people all over the globe grew and grew.

    In 2015, beauty guru, influencer, and animal lover Kristen Leanne and Ryan Morgan joined the company. Kristen and Ryan immediately fell in love with Arctic Fox’s first-ever 100% vegan and cruelty-free products and its vibrant and long-lasting colors. With the help of Kristen and Ryan, Arctic Fox steadily grew and before long the Fox Fam was born.

    With the Fox Fam’s voice in mind, the AF color line expanded with new bold colors and accessories such as bowls and brushes. In 2019, AF released the long-awaited Bleach, Please, the ultimate plant-based hair lightening kit packed with nourishing ingredients to help avoid unnecessary damage. Shortly after in 2020, they launched a dry shampoo line featuring Road Trip and Vacay. Expanding into the hair care realm, next we introduced Pool Party, a super hydrating, foaming hair mask. We strive to make all products accessible and affordable.

    We strive to make all products accessible and affordable by partnering with retailers such as Hot Topic, Sally Beauty, and Ulta Beauty, where users can grab hair colors, bleach, bowls, and brushes in-store and on their website! With the growth of the audience came the growth of a collaborative, hardworking, and dedicated team. While we are still a small business, the team continues to conquer goals and maintain a space for incredible engagement with the Fox Fam.

    15% of Arctic Fox profits are donated to charities that help prevent animal cruelty. In 2020, we ramped up our efforts by going global and increasing donations from online sales from 25% to even 100% during special charity events. The AF Team visits organizations in person as well to contribute supplies and spend quality time with the animals in rehabilitation.

    Arctic Fox is built by a teamwork of diverse people striving to reach the same goal of trusting, respecting, and accepting each other’s self-expression. That is our DNA and the key to our success!

    Thank you for your continued love and support!

    A letter dated June 20th 2020 from Maya Benperlas, thanking Arctic Fox for the horse trailer